Long Island City's landmark Pepsi sign, what we hope is the real one, is currently being reassembled in its new waterfront resting place?just up a ways from its old spot. Broker-blogger Andrew Fine provides the photographic evidence, noting that the sign currently advertises Iran's Petroleum Equipment Industries Company. From across the river, Iran's U.N. representatives must be having quite the chuckle.
· LIC Update: Pepsi Sign Takes Shape [A Fine Blog]
· Pepsi Sign coverage [Curbed]