Times reporter/advertecture hater David Dunlap?who last year was assaulted by a promotional street team after confronting them about posters?is kind of in love with a Tylenol PM ad projected onto a wall at Eighth Avenue and 31st Street. Let him count the ways: "It observes the scale of its surroundings. It doesn't involve an impossibly oversize logo or human image. Its make-believe windows are the size and in the locations you would expect to find real windows. It uses a blank wall. It doesn't cover real windows or columns or doorways or other architectural features. In other words, it takes nothing away from the environment." [City Room]
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