Though we can't attest to its authenticity or purpose, nightlife blog Down By The Hipster claims the above incendiary map (Chinatown as "Cheap Dumplings!" Long Island City as "Loft-overs!") is the work of SHoP, tucked inside the architecture firm's South Street Seaport redevelopment proposal for developer General Growth Properties. Though, based on the branding of the Financial District as "Opportunity" and the Lower East Side as "Hipsters," this may go back a few years.
· New York City: 2009 [DBTH]