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Ready or Not, Here Come Luxury Rentals at Hudson Yards

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[Photos: Will Femia}

When it was announced in 2006, Douglaston Development's luxury rental tower at 316 Eleventh Avenue (at 30th Street) sure seemed like a slam dunk. The 34-story, 370-unit building would have both the Hudson Yards megadevelopment and the High Line park to draw people to its leasing office, now crack-pipe-free. But times have changed. The Hudson Yards project is stalled, leaving just the unsightly train tracks, and the northern spur of the High Line may eventually be demolished. Still, Douglaston has soldiered on with its Stephen B. Jacobs-designed building, with the developer recently projecting monthly rents of $2,400-$4,000. The building will be aimed at young "fashion, media, entertainment and IT professionals" who might not be turned off by the location, and they'll be greeted by what may be the most important building lobby in history:

Per The Real Deal:

The floors in the lobby will contain granite in different colors — large stones in the public atrium-like space on the western side, and smaller stones with a more intricate pattern on the residential side.

The public lobby will be lit, said Pepper, by "hanging spheres of fun, pop lights — not chandeliers." The public area will be covered with giant multicolored panels of suede, which, beyond fun and pop, will serve as an acoustical damper.

The residential lobby will have horizontal lighting panels flush to the wall that diffuse the light to present a more subtle ambience.

The paper packs on the pressure, noting, "The lobby will be a pleasant diversion for the tenants and workers in the area until the neighborhood takes shape — the only game in town, really."
· 316 11th Avenue: Pioneering spirit in West Chelsea [Real Deal]
· From Crack to Wine Racks in the Shadow of Hudson Yards [Curbed]