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CurbedWire: East Village Banner War, Rent-to-own at 75 Wall

EAST VILLAGE?All the action at the long languishing new-construction loftish building at 525 East 12th Street (btwn Avenue A and Avenue B) is happening on the outside. A while back we reported on the Weichert Realtors banner that went up on the building, seemingly letting passersby know that previous rep Corcoran was out. However, soon after a Corcoran banner joined the Weichert banner, but another pass today reveals that Corcoran has dispatched Weichert in the battle of the banners. Hopefully the bloodshed can now come to an end. [CurbedWire Staff]

FIDI? The latest new development to join the rent-to-own party is 75 Wall, the condo portion of the Wall Street tower that will also house Hyatt's Andaz hotel. The first full year of rent can be applied to the purchase price of the residence. The press release calls 75 Wall "the only condominium in New York City currently offering such a generous, flexible payment option," but perhaps they mean these specific terms? We've seen the rent-to-own strategy all around town, after all. Whatever the claim, it sure beats the previous DIY marketing campaign. [CurbedWire Inbox]

75 Wall Street

75 Wall Street, New York, NY