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On the Racked: Odd Wheels, Fragrant Fifth Ave. & Madonna

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The latest from Racked, covering shopping and retail from the sidewalks up.

1) Flatiron: Racked is excited for the summer crazy outdoor advertising season, and after getting a glimpse of the mobile showroom from Olde Good Things currently patrolling Fifth Avenue, we have to agree. Roar!

2) Midtown: Speaking of Fifth Avenue, what better day than Cinco de Mayo to rename the famed street in honor of Mexico's forces taking on the French at the Battle of Puebla in 1862? Chanel has stepped up to the plate, renaming parts of Fifth Ave. Chanel N?5 Avenue for the week. Uh, they know the French lost the battle, right?

3) Upper East Side: Are we just linking to links of coverage of last night's Met Costume Institute Ball? Yes, but look at Madonna's hat! You see, it always comes back to Madge. East 81st Streeters, be on the lookout for that fine piece of headgear.

· Racked [racked.com]