Location: 14 West 14th Street, btwn Fifth/Sixth Avenues
Size: 10 stories, 30 units (mix of studios, 1BRs & 2BRs)
Prices: Not yet released
Developer: 14 West 14 LLC
Architect: Rawlings Architects
Sales & Marketing: Rob Gross/Prudential Douglas Elliman
Lowdown: What is it about West 14th Street that makes it a magnet for all things glassy and white? The latest member of the club is architect Ed Rawlings' 14W14 near Union Square, where the parties involved are being a bit cagey on the details (perhaps favoring a bigger launch once the building is a little more along). But there's signage at the site and a full-on web presence, so the show must go on. "Value is the new luxury," is the stated theme, which we translate to mean the project is light on bells and whistles. There's mention a doorman, but that's about it in terms of building-wide amenities. We'll know more eventually, but for now we've got renderings and construction shots to make a first impression. And that impression is?