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CurbedWire: Contextual Burg Reveal, The Mark to Reopen

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WILLIAMSBURG?Now this is type of rendering reveal we love: Just print something out and slap it up at the site. This one comes to us from Grand and Bedford in Williamsburg, where our tipster writes: "You gotta love it when they stress that their soon to be built structure is "consistent in scale and style with existing neighborhood." I guess this is the joke and the punch line is coming." Such cynicism! We withhold judgment on the "four story red brick apartment building" until the eventual Rendering/Reality showdown. [CurbedWire Inbox]

UPPER EAST SIDE?Been some time since we checked in with The Mark hotel, the Madison Avenue landmark undergoing a long and pricey renovation (and partial conversion to condos, a la The Plaza). According to The Mark's people, the hotel will soft open on July 20. Hey, that's soon! [CurbedWire Inbox]

The Mark Hotel

25 E 77th St, New York, NY 11101