When asked how he would rent out his two new 60-story apartment buildings on Far West 42nd Street, developer Larry Silverstein said, "Beats the hell out of me," but the old codger had a plan: two months free rent! The Real Deal (under the classic "Free rent leads to success at Silver Towers" headline) reports about 250 market-rate units have been rented, better than expected. Too bad the playground has eaten half those tenants already. [Real Deal]
Filed under:
Loading comments...