The curious marketing campaign for the rental conversion of historic Williamsburg loft building 184 Kent, which involves a faux dating site called Williamsburg Love, is about to go mobile. A van plastered with Williamsburg Love ads will soon hit the streets to "troll for arty, young Lower East Side-type professionals," and after they're spotted they'll be tossed in the back of the van and hauled off to the Williamsburg waterfront never to be seen or heard from again. [Real Deal; previously]
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