The kerfuffle over the signage now wrapping the Equinox gym at 97 Greenwich Avenue?to the outrage of many Village guardians?has reached its boiling point: The Landmarks Preservation Commission has issued an order to remove the signs by Friday. What happens if Equinox doesn't comply? Andrew Berman's head explodes. And the building owner gets fined $5,000 per day.
· Equinox coverage [Curbed]