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Outrageous Advertecture Returns!

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GREENWICH VILLAGE?While not as out-of-control as the notorious Flatiron Building and 2 Columbus Circle examples, the bit of advertecture now wrapping the Equinox gym building at Greenwich Avenue and 12th Street sure has grabbed readers' attention. We got three e-mails about it over the weekend. A sample: "Have you seen the horrible new cloth billboard covering the entire facade of the Equinox on Greenwich Ave and West 12th? Anything you can do to make people aware of this and hopefully stir up opposition would be appreciated." Paging Keith McNally. [CurbedWire Inbox]