Developer Aby Rosen apparently set some New Year's resolutions for his William T. Georgis-designed collection of eight residences at the now 100% glassed-up 350 West Broadway, because he's switched brokers and dropped prices on the new Soho building. The former Development Du Jour's website includes a welcome message from its new Corcoran Sunshine reps (replacing Stribling), and late last week an eagle-eyed tipster wrote:
Stribling didn't manage to sell a single residential unit, although in their defense the asking prices were nuts. They have now dropped the prices by about 10% to 13%, but still asking over $3,000 a sq ft! The much nicer 40 Mercer has 3 active listings asking $2,300 a sq ft. on average. So I think Aby Rosen still must be smoking something? While we beg Aby to work us into the schedule for some partying time, have a look at what's going on with the building's prices.
The 350 West Broadway website now says there are seven full-floor residences, so it looks like some rejiggering went on. Of the seven, five are currently listed on the building's availability page, at prices from $8.95 million for a pair of ~2,900-square-foot units up to the $26 million stunner of a penthouse. When the building first launched in the summer of '08 (three months before the Lehman bomb), the cheapest ask was $9.575 million.
A pair of units currently listed have their old asking prices preserved on StreetEasy. They are #3, a 3,521-square-foot 3BR + study with oodles of outdoor space once asking $11.95 million (now asking $10.35 million) and #5, a similar-sized unit with no outdoor space once asking $10.995 million (and now going for $9.85 million). Still some of the priciest stuff in Soho, and here's an up-to-date shot of all that art-lovin' luxury: