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Equinox Advertecture Dissected

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Not only does the illicit Equinox signage have the ability to outrage 9 out of 10 Greenwich Villagers and persist despite a baker's dozen of code violations, it also has strange scientific powers! From The Villager: "One annoyed neighbor explained that an employee at the gym assured her that the advertisement had received the required permits and that the billboard’s screen-like material becomes more transparent during the day." This campaign was clearly conceived by aliens to test us. [The Villager; previously]