To people just passing through, Dumbo's most recognizable sight is not the Clocktower Building or the line in front of Grimaldi's. It's the neighborhood-promoting banner on the side of 45 Main Street, visible to everyone stuck in BQE traffic. After years of commanding drivers to "Live. Work. Play." in Dumbo, Two Trees?owners of the loft building and the neighborhood's biggest landlord?has decided to update Dumbo's message to drivers. The banner now calls the neighborhood "NYC's Creative Capital," and the clunky dumbo-newyork.com web plug has been replaced with the Two Trees URL. Is it weird to feel a tinge of nostalgia for the old sign? Yes, but that's not going to stop us!
· New Sign on 45 Main Street [Dumbo NYC]