Aloft Harlem Has Some Lofty Ideas About Its Own Importance

Harlem's ultra-hip Aloft Hotel, the first "major" hotel to open in the neighborhood since long before condo buyers started complaining about supermarkets, is set to finally open on October 21. To prepare the world, the Associated Press sat down with Aloft VP Brian McGuinness to talk about the hotel and its impact on the neighborhood. We recommend watching the above interview on mute in order to get a peek inside while avoiding statements like, "We're actually going to write the next generation of history for Harlem."
· See: Aloft Harlem Interior Sneak Peek [HB]
· Aloft Harlem coverage [Curbed]