Back when Williamsburg was booming, the Steelworks Lofts were set to elevate the neighborhood's luxury condo game to a new level. The pitch? A beat-up old factory on N. 4th and Berry Streets was being transformed into 88 lofts designed by AvroKO, the firm responsible for the look of trendy restaurants like Public, Stanton Social, Quality Meats and more. The building was also slated to get bells and whistles like a rooftop movie screen and stone fire pit, and an entire facade facelift. Oh, those were the days, and when the sales staff started hibernating we became suspicious, and when the sales staff got evicted, we knew it was all over. But zombies are hot right now, especially in Brooklyn, and this member of the walking dead is coming back in a big way.
After a brief flirtation with becoming a hostel, Crain's reports that the deed to the former steel factory has been acquired by Cayuga Capital Management and Jacob Toll, son of Toll Brothers CEO Bob Toll. (The Toll Brothers just can't quit Williamsburg, eh?) The project is being revived as rentals with street-level retail, which we're guessing means AvroKO's design is being dumped. Cayuga is the same company that converted the old industrial building at 44 Berry into rentals, and here they say they'll preserve the character of the old building as well. Watch your brains, Williamsburg.
· Steely Billyburg loft project reborn with a change [Crain's]
· Steelworks Lofts coverage [Curbed]