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Curbed Cup 1st Round: (6) Wholesale District vs. (11) Hell's Kitchen

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The Curbed Cup, our annual award to the New York City neighborhood of the year, is kicking off with 16 'hoods vying for the prestigious fake trophy. This week we'll have two matchups per day, and all the results and the full tourney bracket will be reviewed on Friday. Voting for each pairing ends in the wee hours the next morning. Let the eliminations commence!

A neighborhood without an accepted name or set of borders, and yet it's still one of the most talked about places of the year. Now that's buzz! Call it NoMad (some do), North Chelsea, Flatiron District Extension, whatever?we prefer Wholesale District (or WhoDi) at Curbed HQ?just don't call it boring. Anchored by the Ace Hotel pleasureville (now with even more restaurants and parties!), the area northwest of Madison Square Park has added huge destinations like Eataly, Eventi and countless new hotspots hanging on like remora. Is this stretch of Broadway still seedy? Yup. Is that going to stop the stiletto-wearing crowd from turning it into the Meatpacking District? Nope. C'mon, folks, the WhoDi bandwagon has room for a few more.

From the new to the old! Hell's Kitchen used to be the neighborhood name that real estate brokers dare not utter, but now the no-man's-land is looked at like one big dollar sign. Crazy new towers, Frank Gehry sightings, big gay party palaces?even the dudes who made Dumbo want a piece. As one fired up Curbed reader put it, "It's got everything previous winners have had: craptacular new crapitechture, two restaurant rows (46th St or 9th Ave are equally mediocre), significant migration of a hip sub-culture (hello, Chelsea...stay awhile), its a 'great place to raise a family', and sure to be deemed overrated within the next three years." Can't argue with that logic.

Poll results


· All Curbed Cup 2010 posts [Curbed]