When 11 Times Square was first rendered, designs for the 40-story glassy office tower from architecture firm FXFowle featured an odd hodgepodge of corporate symbols meant to stand in for future tenants. Turns out the real thing isn't so different! What could become Times Square's biggest fish bowl has some new signage. Above the main lobby at the corner of 41st Street and Eighth Avenue the makings of "eleven" climb up the facade and, just below, letters spelling out "PRO" are repeated on the glass bricks framing the entryway. Inside the lobby the PRO tag is repeated on the wall facing out to 41st Street. The building has reportedly landed a deal for the law firm of Proskauer Rose to take a bunch of space, so this could be the first visible indication of a long-term relationship.
· 11 Times Square [eleventimessquare.com]
· 11 Times Square coverage [Curbed]