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New Hell's Kitchen Tower is Not a Hotel, It's a Yotel

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The pieces keep getting added to the Related Companies' 60-story mixed-use tower now under construction at 42nd Street and Tenth Avenue, even if the developer is still playing coy about the building's final look. Already the future home of the Signature Theatre Company and its Frank Gehry-designed spaces, the hotel/rental tower is now filling in the blanks on the hotel part. The building will house a 669-room Yotel, the first U.S. property from the company that operates pod hotels near several European airports. Rooms will be a snug 170 square feet and cost between $200-$250 per night. The Rockwell Group and London's Softroom will design the Yotel New York, and a 2011 opening is expected. HotelChatter is all in a tizzy over the planned restaurant, spa, lounge and the "largest outdoor terrace space for an NYC hotel," and they also scored a rendering that features a heck of a lot of detail on the nearby Zebra Building, but still doesn't show much of the tower itself. The other Yotels look pretty crazy, but will Hell's Kitchen's Yotel be more happening than its gaytel?
· Yotel To Open Legit, Full-Service Hotel in Times Square in 2011 [HotelChatter]
· 440 West 42nd Street coverage [Curbed]

440 West 42nd Street

440 West 42nd Street, New York, NY 10036