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Theater District Building Getting Rebranded; Karl Fischer Woe

MIDTOWN?The next time 321 West 44th Street comes up in conversation, you'd better refer to it as the New York Observer Building. Or, you know, don't, but just be aware that GKV Architects has been tapped to re-brand the 1929 building as such. There will be a new main entrance, lobby and "signature office spaces" for the paper's new 12,000-square-foot digs in the building. The lobby will have a custom-carved granite piece depicting the Observer title and "select digitized graphics from the newspaper's famed covers" will be integrated into the wall. Hopefully it'll also display photos of Max Abelson. Dude is adorable. [CurbedWire Inbox]

WILLIAMSBURG?Remember Vanishing New York's "Notes From the Backside" series documenting the gripes of residents living behind the Cooper Square Hotel? Looks like we have the makings of a similar feature in Williamsburg, with complaints from a Richardson Street resident stuck behind the Karl Fischer Row buildings. A couple of quick-hit gripes: "1) 50 Bayard , 30 Bayard, and 20 Bayard st. all have permits to place their residential garbage, not in front of their buildings (like every other New Yorker), but behind them on Richardson street. An otherwise lovely street. Residents don't like it. 2) A maintenance man from 50 Bayard dumped most of the snow from the last big storm into the street with a plow, snowing in a friends parked car. The cops were called." [CurbedWire Inbox]

20 Bayard

20 Bayard Street, Brooklyn, NY