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Gerard Butler's Very Masculine Chelsea Loft; Soho Hotel Gets Artsy

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SOHO?The large-and-in-charge James New York, the hotel rising on Grand Street on the former site of the Moondance Diner, will open this August, according to a press release. And whereas other neighborhood newcomers have been criticized for being a bit blah, the James gang is trying to pump some of that Soho artistry into the place. Some design details: "The hotel has chosen a SoHo based non-profit artist collective to design each one of the guest floor corridors. They will use the walls, floors, ceilings and basic corridor spaces as a canvas. Even the smallest of details will be expertly designed- an artist will create unique room number art for each of the 114 guest rooms; More talent is on board to contribute to the design and architecture of the penthouse suites." There's even a furniture curator! Your move, Mondrian Soho. [CurbedWire Inbox]

CHELSEA?Movie star Gerard Butler was recently spotted checking out a Noho penthouse, but he seems pretty happy in his newly renovated 3,300-square-foot Chelsea loft, which has 13-foot-tall mahogany doors, frescos everywhere, crystal chandeliers and columns topped with limestone lions. Seriously. We know this because he's the cover subject of the May issue of Architectural Digest. (On newsstands April 6! Here's an excerpt and picture.) This is how the rugged Scotsman describes his place: "I wanted something elegant and gorgeous and at the same time rather masculine and raw. I guess I would describe the apartment as bohemian old-world rustic chateau with a taste of baroque." Yeesh, another one of those? [Architectural Digest]