Eventi, the 54-story hotel/rental apartments/futuristic food court tower opening at Sixth Avenue and 29th Street in May, is relying on more than its size to attract attention. The Kimpton-run hotel has started lighting its lower floors every night with multi-colored LEDs. A construction worker even told The Real Deal that the building has the capacity for a rotating light show projected onto Sixth Avenue, though that still wouldn't make it the craziest hotel lighting display in the area. Beyond the night lights, much of the building's street-level scaffolding has come down, giving passersby in what some would generously call Chelsea a peek into the under-construction lobby.
· Eventi [Official Site]
· Eventi projects neon spectacle onto Sixth Ave. [Real Deal]
· Hotel Eventi coverage [Curbed]