Since hitting the 70 percent sold mark in late 2008, Brooklyn's Argyle has had some trouble moving its last units. Hey, sometimes that happens when you get creative in interpreting the Park Slope/Gowanus boundary. But now the building is taking another stab at sales, with small price cuts of 6 to 11 percent on most of the units still left on the market. Prices now range from $395,000 for a 1BR to $865,000 for a 3BR. A sale recorded in early March shows a discount of 5.7 percent off list price, so perhaps these chops will bring in the hoped-for results. If not, perhaps the tag line, "The Argyle Park Slope. It looks good on you," will at least provoke some creative photoshopping?
The Chopper also swung by 390 14th Street, a Park Slope project that began sales in the unfortunate summer of 2009 and seems to have sold only one apartment so far, for $702,000. All five remaining units are now on the sales rack, at 2 to 8 percent off. Is the building hoping its location and low common charges will now carry the day, or is this choppage merely the lead in to bigger carnage to come?
· The Argyle at 251 7th Street in Park Slope [StreetEasy]
· 390 14th Street in Park Slope [StreetEasy]
· Argyle coverage [Curbed]