Longer than an episode of Celebrity Apprentice and more dramatic than a boardroom firing?the Trump Soho saga is all of these things. But today's Trump Soho ribbon-cutting at the condo-hotel was a brisk affair. All Trumps were on hand, plus assorted beautiful people. The media was there, too, and though The Donald has no real stake in the building beyond lending his name and cashing checks for managing the hotel, he did his part. Peering into the Inside Edition camera, he let the whole world know: "Soho is a hot place." Indeed, sir, indeed. Best moment: On his way back to his limo, Trump bumped into a random family emerging from a cab to check into the hotel. He upsold them to a $2 million studio and a case of Trump Vodka.
· Trump Soho [Official Site]
· Trump Soho coverage [Curbed]