+Art decided to nap it out when the market soured, but it recently resurfaced with a spring in its step and metal plates screwed into its head. The 13-story, 91-unit building at 540 West 28th Street (between Tenth and Eleventh Aves.) is now priced from $520,000 to $2.3 million, and while the website has all sorts of renderings, we prefer something a little more real. So building reps sent over some photos of the building's new model unit (construction on the building is scheduled to wrap this summer). Not a bad look, but the furnishings can't match the pricey stuff from John Pawson and Jean Prouve that will be in the building's "curated gallery lobby." They might want to bolt that stuff down.
· +Art [540w28.com]
· +Art coverage [Curbed]