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Adventures in Marketing

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The Times investigates the fine art of listings photography and the tricks of the trade beyond the typical wide-angle lens tactics: "He tensely called for colorful items like plants and cookbooks to enliven the apartment’s neutral shades and added a basket of lemons in a photo because, 'Lemon fresh — it's psychological.' (He turned down a stylist's offer to add a Buddha.) Toilets and trash baskets never stay in the picture...He would brighten skies later by combining shots and adding in light." [NYT]