To those who say they miss the gritty old days of Times Square's 42nd Street, aka "The Deuce," we say...uh, want a Pop-Tart? Eater dared to go inside the new Pop-Tarts World café?yes, Pop-Tarts now have an entire store dedicated to their toasted gooey goodness?and the place looks just as insane as its 42nd Street exterior. In fact, if you squint hard enough, you might even mistake it for a Times Square porn theater of old. One that sells Pop-Tarts sushi.
· Behold Pop-Tarts World NYC, Opening Today In Times Square [Eater]