Coney Island's favorite landlord Thor Equities bought some old Flatiron District buildings on Broadway a few years back, then wrapped them in promotional banners complete with illustrated fake facades and slogans like "Lease me now, love me forever!" The faux-cades were to hide the battered states of the old buildings, but they saw little action save for the occasional prank. Now something is up, because Vanishing New York notes that the wrapping paper has come down, revealing what's left of the ancient Gordon Novelty Shop. We'll take wigs and novelty hats over brokerbabble any day.
· Novelties Unsheathed [Vanishing New York]