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Power of the PriceChopper

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Downtown Brooklyn zombie building be@Schermerhorn returned to the market in May with average price cuts of 26 percent. The PriceChopper's strategy (and the juice box advertising!) seems to be working here: according to a press release from the developers, 94 units have been sold, with contracts out on another 41 apartments (out of 246). Quite the turnaround from the days when the building stalled out at 90% done, buyers were given refunds, and vultures swooped in to pick at the leftovers. We hope the new buyers will be@happy. [CurbedWire Inbox; previously]