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New Ivory Tower Introduces Itself to Midtown

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While readying itself for some killer design inside, the outside of Midtown's new Cassa Hotel and Residences has gotten tagged?twice. The sloping 48-story obelisk from developer Assa Properties and architects Cetra/Ruddy and Enrique Norten's TEN Arquitectos got its name stenciled on a window out front. The branding also rises along the wall leading to the entry at 70 West 45th Street, safely recessed from the bustle of Sixth Avenue down the block. The opening of Cassa was slated for April, but was delayed until August. Now hotel guests have been seen navigating a plywood bridge protecting the new sidewalk out front and heading into the lobby, which features a boomerang red reception desk and walls in black volcanic stone described as "soft yet rugged."

Inside Cassa are 166 rooms replete with art and design books from Taschen and Rizzoli (don't even try to take them as souvenirs; they're all available for purchase). The team at Desires Hotels is marketing the rooms, which can be booked over Labor Day weekend at special rates as low as $269/night for a studio. Still to come is Restaurant 1945 from restaurateur/nightlife impresario Jesse Keyes, who himself has been a developer, of the pointedly Daffy One Seventh. Diners at Cassa will be offered simple reinterpretations of mid-century American cuisine in a "voluminous sculptural setting" designed by Thaddeus Briner, who is currently overseeing a minimalist makeover for the Chipotle chain.

As for the building's condo sales, a perusal of public records reveal nothing new since the two units that sold the last time we checked in. Maybe the units aren't quite ready for buyers, or maybe the brokers haven't made it back into the country yet.
· CurbedWire: Dexter Moves to Midtown [Curbed]
· Somebody Finally Buys Something at Midtown's Cassa [Curbed]
· Cassa Hotel & Residences [cassahotelny.com]

70 West 45th Street

70 West 45th Street, New York, NY 10036

Cassa Hotel & Residence

70 W45th Street, New York, NY 10036

Cassa Hotel and Residences

70 West 45th Street, New York, NY