They don't build 'em like Madison Avenue's Rhinelander Mansion anymore, except when Ralph Lauren commands them to. The Rhinelander, for years Lauren's flagship megastore at 72nd Street, was recently renovated and dedicated solely to menswear. Everything else is being moved to a new Lauren store across the street where Lauren purchased a small two-story building and planned to replace it with a brand new limestone Beaux-Arts knockoff. The scaffolding is finally down, and holy polo horsies, the man sure knows how to recreate a classic! A 2008 NYT story about Lauren's plan talked about a McKim, Mead & White house that used to rest on this spot, so consider this a kind of throwback, but with dressing rooms instead of bedrooms.
· Thank You, Ralph! Truly Magnificent New Structure Is A Gift To New York! [A Fine Blog]
· From Palatial Home to Retail Palace [NYT]