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Long Island City Gets Pinned; Sales Success @schermerhorn

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LONG ISLAND CITY?Our Long Island City obsession, gas station turned coffee shop The Breadbox Café, is finally?finally?installing its rolling pins facade today at 6 p.m. And they've gotten all do-gooder about it, too. The red carpet event will benefit an education charity, and "doughners" can purchase personalized "doughstix" that will be installed on the facade. Long Island City: Getting it done. Eventually. [CurbedWire Inbox]

DOWNTOWN BROOKLYN?To those who doubt the PriceChopper as the ultimate sales Viagra, we say this: The discounted zombie building be@schermerhorn, at 189 Schermerhorn Street, has sold 123 of its 246 apartments in four months, according to reps (closings haven't kicked off yet, however). Checking our abacus, that's 50%! Prices average under $600/sqft in the building, which is pretty darn low for new construction in the area. [CurbedWire Inbox]

189 Schermerhorn St

189 Schermerhorn Street, Brooklyn, NY 11201