The new Cassa Hotel & Residences is really taking this Showtime House thing seriously! The purity of the white West 45th Street tower has been compromised to promote the season premiere of the network's serial killer drama Dexter, complete with blood-red window lighting. Wonder what mouthy architect Enrique Norten thinks of his baby being used as a billboard. Enrique, the comments section awaits you, amigo.
· As Seen on TV: These Absolutely Wild Midtown Penthouses [Curbed]
· Cassa Hotel & Residences coverage [Curbed]