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Big TV, Bigger Plaza Getting Ready at Eventi

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The 54-story combo of the Eventi hotel and Beatrice luxury rentals has started pumping out pictures on a mega-screen overlooking the compound's new mid-block plaza between West 29th and 30th Streets off Sixth Avenue. On a recent afternoon, busy crews installing corrugated glass walls (a la the newly finished Foster facade down on the Bowery) were catching up on the news as the tech team tried out the TV transmission. Views of the tube were great from inside FoodParc, the just opened Jetson-ish eatery inside Eventi, where noshing New Yorkers were in abundance.

Out on the plaza the pavers are laid and trees are in, lining a pedestrian avenue leading north to 30 Street. On the southern side, what looks to be a low stage of a fountain is nearly ready to ripple. Everything outside is sleek and understated, until the Kimpton Hotels crew switches on the "20-foot-wide multi-media art screen" and the plaza goes from sedate to pixel overloaded. Whether the screen is on or off, this outdoor rumpus room looks to offer a a big change of pace from the canyon of condos to the east along Sixth Avenue, and the bustling crowds of Herald Square a few blocks north.
· Eventi coverage [Curbed]
· The Beatrice coverage [Curbed]
· Outdoor Plaza [Eventi Hotel]

The Beatrice

105 West 29th Street, New York, NY 10001