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How to Sell Luxury Condos: Hire Naomi Campbell

Maybe you've seen those slightly corny commercials for Williamsburg's Edge burning up the YES and MSG airwaves (apparently the 40% is 100% into sports.) Know how they advertise real estate in Russia? They get Naomi Campbell. And holograms! We could definitely use more holograms on these shores.
· Naomi Campbell's Sexy Apartment Commercial [Luxist]