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Here Now, A High-Tech Upgrade for That Classical BAM Theater

[Via LEESER Architecture.]

This morning some ladies and gents held a groundbreaking at the old Strand Theater, the stalled and un-stalled BAM Cultural District project turning it into something we assume will be super-modern and media-heavy called BRIC House. As mentioned yesterday, LEESER Architecture is heading the design portion of the makeover, and they've released some shiny new renderings to show what it will look like once those columns are wrapped in text and artists are blowing glass left and right. LEESER won the $20 million bid from NYCEDC back in 2008; the center is now scheduled to open in 2014.
· Groundbreaking and Renderings for the BRIC House [Brownstoner]
· BAM! [Curbed]