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Cooper Square Hotel Officially to Become Standard East

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Well, it's official. After noting that Andre Balazs was closing on the Cooper Square Hotel for $90 million, the hotel's website proudly proclaimed "WE ARE VERY PROUD TO ANNOUNCE THE 5TH ADDITION TO OUR STANDARD FAMILY WITH THE STANDARD, EAST VILLAGE!" It looks like they'll be remodeling the place over the course of the next year, turning it into the 145 room hotel. Don't expect it to be too much like its west side counterpart though, as the announcement goes on to say "Don’t get too excited though! Unlike The Standard, New York, this East side counterpart, located on the corner of East 5th Street and Bowery at Cooper Square, is going to be a more mellow alternative to all the boom in your West side room."
· Introducing the Standard, East Village [Standard Culture]
· Cooper Square Hotel Coverage [Curbed]