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Broker Battles

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The Gary Barnett self-promotion steamroller continues apace; in this installment, we have the Extell president putting marketing for One57 in the hands of his own staff rather than delegate to longtime broker pals at Corcoran. Barnett tells the Journal, "To be frank, there is an awful lot of money in sales commissions and we want to get a piece of that ourselves," and fine, who can blame him? The 95 apartments in the condo section of the übertower have listing prices totaling "more than $2 billion," so just imagine the commission bounty assuming those boasts about existing buyers are true. [WSJ; previously]

One57

157 West 57th Street, Manhattan, NY 10019 Visit Website