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Rent Check

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Turns out many of the big landlords calculate rents using a variation on the same computer software that sets airline ticket and hotel prices. In NYC, one user of the software is Equity Residential, which has 4,057 apartments in the city. How it works: "the software weighs competitors’ rental rates, market conditions, seasonal trends and hundreds of other variables to recommend the highest feasible rent for each apartment at a given time." Sorry, renters. [NYT]