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Second Time's the Charm?

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The Eisner Brothers failed in their last attempt to sell their four-story structure at 75 Essex Street to anyone, much less their hoped-for celebrity (Madonna) or condo conversion-minded developer. But maybe the market just wasn't ready for all of 75 Essex's potential (it could be "akin to Nolita's candle building," per the brokerbabble). The Eisner Brothers are testing this theory scientifically by listing the 12,464-square-foot place again, for the same $18 million asking price. We assume the collapse problem has been taken care of. [StreetEasy; previously]