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Lame, Allegedly Untrendy Riverdale Being Marketed As NoMa

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Oh, Solaria, how do I love thee? Let me count the ways. First you tried to talk smack on your fellow new developments, along with giving out free iPods. And who could forget the auction, where you sold units at 45% off. Well, it's been a while since you captured our hearts, but you've really outdone yourself. Shedding yourself of the stodgy Riverdale name, you're going by NoMa now, short for North Manhattan. Thinking outside of the box, we love it. Who really needs to color inside the lines, or stay inside their borough? We think Queens could use the next rebranding, maybe EaMa?

· Riverdale Coverage [Curbed]
· Solaria Coverage [Curbed]