This week we discussed what brokers can't say when advertising apartments, and now it's time to focus on what they do say. Rental listings hub Naked Apartments has combed through 8,000 ads on its site looking for frequently repeated words and phrases, and the results are pure infographic gold. Check out the above word cloud of the most-used descriptions, which proves that every apartment in New York City has a great renovated kitchen, or so we're told by brokers. Click through for more data, like how many of those 8,000 ads use !!! (1,639), and how many use !!!!!!!!!! (6). So much excitement!
· The Most Amazing Apartment in the World [Naked Apartments]
· What Not to Say in a Real Estate Listing: Family, Fisherman [Curbed]