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Dream Downtown Hotel Embraces Its Cheesy Side

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The Dream Downtown Hotel in the Meatpacking District/Chelsea DMZ has been dubbed The Cheesegrater for its new facade. The hotel's architect doesn't mind the comparison, and neither does the hotel's brain trust: They're sending out Dream-branded cheese graters. Should they have instead honored the building's history by delivering journalists their own personal hobos? We say yes! It's a lonely profession.
· NYC's Dream Downtown Hotel Owns Up to Its 'Cheesy' Looks [HotelChatter]