Aiming to poke fun at the ridiculous (yet highly entertaining!) practice of slapping a shorthand nickname on a marginal neighborhood to give it real estate cachet, Gothamist's John Del Signore headed to Crown Heights to ask people how they feel about "ProCro," which brokers and developers have been using to bond Crown Heights with the gentrified Prospect Heights. Somehow?somehow?he didn't get punched in the face.
· Video: Crown Heights Locals React To Hot New "Pro Cro" Neighborhood [Gothamist]
· Prospect Heights Condo Boom Swallowing Up Crown Heights [Curbed]