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NoHo Hotel Seeks Smooth Operator

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E V Grieve spotlights some news at 25 Great Jones Street, the finger-sticking bad news NoHo boutique hotel development site that's been the butt of jokes since 2009: it's now up for grabs. According to Massey Knakal's listing, the "13-story boutique hotel development slated for 48 guestrooms...awaits a flag or boutique operator to customize....The demolition, excavation, concrete super structure, and construction lift are fully complete." The brokers also note that "future competition" is increasingly unlikely in the recently-landmarked neighborhood, and that "nearby hotel suites can go for as high as $650/night, as seen at the Bowery and Cooper Square Hotels."

So it makes some sense that Crain's New York Business is touting a boom in hotels in the outer boroughs, where rooms rent for $200 and less. "Within a one-mile radius of The Ravel Hotel...a 63-room property located at the foot of the Queensborough Bridge," Crain's reports, "chain hotels Best Western and Howard Johnson stand back-to-back, near several independent properties that are currently under construction....Over the past four years, 5,850 hotel rooms have been added in places like downtown Brooklyn and Williamsburg as well as throughout Staten Island. Even the Bronx is slated to get a 48-room Comfort Inn on Webster Avenue later this year." Hotel Williamsburg, a 64-room luxury property set to open next month, has even hired the former chef de cuisine at L'Atelier de Joel Robuchon at the Four Seasons hotel to run its restaurant. Even after you factor in subway fare, it's still likely to be a bargain.

Your chance to buy a boutique hotel on Great Jones [E V Grieve]
25 Great Jones Street [Massey Knakal]
Hotels Check Into Boroughs [Crains]