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Neighborhood Names

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We've already touched on NoMa, or North of Manhattan, the newest name for Riverdale. Why the renaming? A broker tells the Journal: "NoMa is particularly good to use when texting (four characters versus nine). 'A lot of our younger buyers communicate via text,' he said. 'To text something like NoMa in short type is easy. It's 100% geographically accurate, that's where we are—north of Manhattan. Nobody's interested in changing the name of Riverdale. We love Riverdale.'" [WSJ; previously]