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Earth Moves

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Greening New York with the color white: an environmental sustainability program called the Model Block Project is painting 20 East Village roofs in a low-tech effort to deflect the sun and save some energy. The 35,000-square-foot layer of white paint will reflect 90% of sunlight (and save 25% on energy bills) for affordable housing units managed by the Cooper Square Mutual Housing Association between East 3rd and 4th Streets between Second Avenue and the Bowery. [Crain's]