ForSaleByOwner.com creator Colby Sambrotto found himself in something of a pickle last year: the 2-BR Chelsea condo he had put on the market himself was lingering with no solid prospects. So despite the fact that Sambrotto is something of a DIY direct for-sale-by-owner guru, he enlisted a broker at Bond New York. Said broker added $150K to the ask, and the 2,000-square-foot unit at The Lion's Head is now in contract for $2.15 million. Hey, we can't all be a Bronfman.
· DIY Guru Gets Broker Help [WSJ]