After a heads-up last week, 2130 Adam Clayton Powell is now officially on the market. Née Dafina (and featured as a DDJ back in 2008 before the boutique co-op got temporarily shelved), the 46-unit building is being marketed in much the same way, seemingly "aimed at first-time buyers looking to trade up from the rental lifestyle." Rental-plus-ten amenities include Carrera marble baths, Brazilian hardwood floors, chromed-out faucets to match the stainless steel kitchens concierge, and building bonuses like a club room with ping-pong table, common-room-style roof terrace, bike storage, and parking garage, and a concierge that exists in the virtual realm rather than the previously-promised physical one. Also new is a website designed in app mode, befitting for the iPhone generation the brokers are trying to attract. Will it work the second time around?
· Official website: 2130 ACP [2130acp.com]
· Development du Jour: Dafina [Curbed]