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Harlem Co-op Redux Billing Itself as "App" for Smart Living

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Location: 2130 Adam Clayton Powell Boulevard in Harlem
Size: 46 units
Prices: $289,000 to $949,000
Architect: GF55 Partners
Developer: Cogswell Realty
Sales & Marketing: Halstead Property Development

After a heads-up last week, 2130 Adam Clayton Powell is now officially on the market. Née Dafina (and featured as a DDJ back in 2008 before the boutique co-op got temporarily shelved), the 46-unit building is being marketed in much the same way, seemingly "aimed at first-time buyers looking to trade up from the rental lifestyle." Rental-plus-ten amenities include Carrera marble baths, Brazilian hardwood floors, chromed-out faucets to match the stainless steel kitchens concierge, and building bonuses like a club room with ping-pong table, common-room-style roof terrace, bike storage, and parking garage, and a concierge that exists in the virtual realm rather than the previously-promised physical one. Also new is a website designed in app mode, befitting for the iPhone generation the brokers are trying to attract. Will it work the second time around?
· Official website: 2130 ACP []
· Development du Jour: Dafina [Curbed]